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Wapi documentation

Powerful WhatsApp marketing and automation platform

Wapi - Advanced Features

Advanced marketing automation tools for business growth and customer engagement.

Chat Inbox & Conversation Management

Centralized messaging hub for managing all customer conversations.

  • Unified Inbox:
    Manage all WhatsApp conversations from a single dashboard.
  • Conversation Assignment:
    Assign chats to specific agents or teams for efficient handling.
  • Quick Replies:
    Pre-defined responses for faster customer service.
  • Conversation Tags:
    Organize chats with custom tags for easy filtering.
  • Unread Message Tracking:
    Never miss important customer inquiries with visual indicators.
  • Conversation History:
    Access complete chat history for context and follow-up.

Visual Automation Builder

Create and customize automation flows using a drag-and-drop visual interface.

  • Keyword-Based Triggers:
    Set up automation flows triggered by specific keywords, messages, or events.
  • Multiple Trigger Types:
    Support for various triggers including message received, contact joined, status updates, orders, and time-based triggers.
  • Conditional Logic:
    Branch workflows based on conditions using various comparison operators.
  • Action Nodes:
    Perform various actions within workflows including sending messages and calling webhooks.
  • AI Integration:
    Connect with external AI models to generate intelligent responses.
  • Real-time Execution Engine:
    Execute automation flows in real-time based on incoming events and triggers.

Template Creation & Management

Professional messaging templates for consistent brand communication.

  • Template Builder:
    Create professional templates with variables and formatting options.
  • Multi-language Support:
    Design templates in multiple languages for global reach.
  • Template Categories:
    Organize templates by business sector and use case.
  • Approval Workflow:
    Manage template approval process for quality control.
  • Template Analytics:
    Track template performance and usage statistics.

Campaign Creation & Management

Create and execute targeted marketing campaigns through automation workflows.

  • Campaign Builder:
    Design comprehensive marketing campaigns with scheduling and targeting.
  • Audience Segmentation:
    Target specific customer groups based on behavior, demographics, or preferences.
  • Automation-Based Distribution:
    Send campaigns via WhatsApp using automated workflows.
  • Performance Analytics:
    Track campaign metrics including execution success rates and engagement.
  • Automated Follow-ups:
    Set up automated response sequences based on customer actions.
  • Trigger-Based Campaigns:
    Launch campaigns based on specific customer behaviors or events.

Agent Task Management

Efficient task allocation for support teams with automation integration.

  • Task Assignment:
    Automatically or manually assign customer inquiries to agents.
  • Workload Balancing:
    Distribute tasks evenly across available agents.
  • Task Prioritization:
    Set priority levels for urgent customer issues.
  • Agent Collaboration:
    Enable team members to collaborate on complex customer issues.
  • Integration with Automation:
    Seamlessly hand off between automated and human interactions.
  • Task Execution Tracking:
    Monitor task completion and agent workload.

WABA Catalog Integration

Seamless integration with WhatsApp Business API catalog features.

  • Product Catalog Sync:
    Automatically sync product information from your inventory system.
  • Product Showcase:
    Display products with images, descriptions, and pricing in WhatsApp.
  • Order Management:
    Process customer orders directly through WhatsApp conversations.
  • Product Search:
    Enable customers to search and browse products within WhatsApp.
  • Automated Product Actions:
    Use automation workflows to handle product inquiries and orders.
  • Catalog Event Triggers:
    Trigger automation flows based on catalog interactions.

E-commerce Platform Integrations

Connect with popular e-commerce platforms through webhook-based integration system.

  • Webhook Creation:
    Create webhooks that connect to any e-commerce platform or business system.
  • Event Mapping:
    Map webhooks to specific events in any platform (order creation, payment received, shipment, etc.).
  • Template Triggering:
    On event trigger, automatically send mapped message templates to customers.
  • Universal Compatibility:
    Works with any platform that supports webhook integration.
  • Real-time Notifications:
    Instantly notify customers of order status changes and business events.

Form Builder & Meta Integration

Create and manage WhatsApp Meta Flows with an intuitive drag-and-drop builder.

  • Drag-and-Drop Creation:
    Easily build complex, multi-step forms without writing code.
  • Meta Flow Integration:
    Forms are automatically synchronized and stored in your WABA's Meta account.
  • Publishing Management:
    Draft, refine, and publish your forms directly to your WhatsApp Business account.
  • Contact Submission Tracking:
    Automatically capture and manage submission data for every contact interaction.
  • Submission Analytics:
    Track form performance and analyze user response data effortlessly.

What's Next?

Let's get started — grow your business with Wapi WhatsApp Marketing!

Prerequisite

Required tools and setup

Super Admin

Administrator with highest privileges

Plans Module

Subscription plan management